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Garmin International Inc. has announced the launch of the vívofit 4, a daily activity tracker1 with a 1+ year battery life – no charging necessary – and a sunlight-readable, always-on colour display.

Designed for 24/7 wearability, the vívofit 4 is swim-safe and features a sleek, comfortable band. The vívofit 4 is ready to go right out of the box, and can be paired with a smartphone for additional features.

“An activity tracker is only as effective as how often you wear it, and this is where the vívofit 4 really shines – you can set it and forget it,” said Andrew Silver, EMEA Product Manager, Fitness. “It’s the ideal device for customers who want something reliable that they don’t need to hassle with or take off to recharge.”

Right out of the box, it starts tracking steps and encourages users to stay active with a coloured move bar that fills up when a user has been stationary for too long. It also assigns daily step goals based on current activity levels, which automatically adjust to the user, gradually nudging them toward a healthier, more active lifestyle.

For those looking for more than just basic activity tracking, the vívofit 4 can be paired with a smartphone, adding even more functionality and options, such as tracking sleep, intensity minutes and more. Forget to start or stop a timed activity? Thanks to Move IQ, the vívofit 4 is able to detect changes in a user’s movement and automatically capture and classify activities such as walking, running, biking, swimming and using an elliptical. Users can use the vívofit 4 as their everyday watch, complete with a countdown timer, stopwatch and multiple alarms.

The vívofit 4 is available in White (S/M), Black Speckled (S/M) and Black (S/M and L) for a suggested retail price of £69.99.

For more information, visit Garmin’s virtual pressroom at garmin.co.uk/newsroom, or follow us at facebook.co.uk/garmin, twitter.co.uk/garmin, or youtube.co.uk/garmin.

1 See Garmin.com/ataccuracy