Neofit Products has unveiled a world-first foam roller that collapses to just four inches (10cm) and expands to 12 inches (30cm), using patent-pending inner disc technology and unique interlocking EVA foam exterior.
The revolutionary design is the result of over 12 months of development by a team of experienced, award-winning engineers and product designers.
The end-product is a first-of-its-kind collapsible foam roller that expands to three times its size, weighs less than two pounds (800g) and is designed to handle up to 350 pounds (136kg).
Foam rolling is well-known for its benefits to the body. But typical foam rollers are bulky and difficult to travel with. And it’s this frustration that led company founder, Seb Kipman, to design the product.
Having quit his job to pursue Neofit Roller, Kipman criss-crossed four continents developing the product. With the main design and engineering team in Melbourne, Australia, designs and early stage prototypes were also created in USA, South America and Asia.
The product reached it’s $30,000 Kickstarter goal in under 24 hours and is currently over 200% funded. The campaign runs until November 21.
Early Kickstarer backers will have access to Neofit Roller at a discount for a limited time.
Full-scale production will commence in 2018.
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