Ancient heroes. Modern villains. And a revolutionary route to ultimate fitness.

Natural Born Heroes

When Christopher McDougall stumbled across the story of Churchill’s ‘dirty tricksters’, a motley crew of English poets and academics who helped resist the Nazi invasion of Crete, he knew he was on the track of something special. 

To beat the odds, the tricksters – starving, aging, outnumbered – tapped into an ancient style of fitness: the lost art of heroism. They listened to their instincts, replaced calories with stored body fat and used their fascia, the network of tissue which criss-crosses the body, to catapult themselves to superhuman strength and endurance. 

Soon McDougall was in the middle of a modern fitness revolution taking place everywhere from Parisian parkour routes to state-of-the-art laboratories, and based on the know-how of Shanghai street-fighters and Wild West gunslingers. Just as Born to Run got runners off the treadmill and into nature, Natural Born Heroes will inspire casual athletes to dump the gym membership for cross-training, mud runs and free-running. 

Christopher McDougall is the author of Born to Run: The Hidden Tribe, The Ultra Runners, and the Greatest Race the World Has Ever Seen. He began his career as an overseas correspondant for the Associated Press, covering wars in Rwanda and Angola. He now lives and writes (and runs, swims, climbs, and bear-crawls) among the Amish farms around his home in rural Pennsylvania.

You can attend Christopher’s book launch on May 14th at Conway Hall, London and will receive 50% off a pair of VIVOBAREFOOT trainers, book here.  To buy the book, head to