The North Face today announced the 2018 global brand program, “Walls Are Meant for Climbing,” that asks people to rethink the way we look at walls.
Since 1966, The North Face has seen walls as places where people in the climbing community come together to test themselves, build trust, and strengthen bonds. The program aims to counter the divisions we’re witnessing globally by inviting people to find trust in community.
The North Face has spent over 50 years searching for walls to climb because they offer both challenge and opportunity. Building on the success of the last year, we are again partnering with dozens of climbing gyms and facilities worldwide to celebrate our Global Climbing Day (August 18, 2018) and offering climbing opportunities in cities in the U.S., China, Europe, Canada and Mexico. Globally, we will donate $1 for every person who climbs at one of the more than 150 participating gyms on Aug. 18th up to $100,000. Funds will go to Khumbu Climbing Center.
In Europe, climbing gyms in Paris, Lyon, Manchester, London, Stockholm, Munich, Berlin, Cologne, Rome, Milan and Bolzano, are offering free climbing. For more information on where these free days are and the “Walls Are Meant for Climbing” and Global Climbing Day, visit thenorthface.com/walls.
“Last year, more than 20,000 people worldwide participated in Global Climbing Day,” said Tom Herbst, global vice president of Marketing at The North Face. “We hope to get 100,000 people climbing across the climbing community this year. We want this day to be a reminder of the type of community we all want to live, work and play in – one that is inclusive, inspiring and unifying.”
To celebrate the connections we make while climbing The North Face is releasing a limited series of “Walls are Meant for Climbing” products this summer, with designs in multiple languages to reflect the diverse communities participating in Global Climbing Day across the globe.
The North Face has a long history of supporting the climbing community through sponsorship of athletes including Alex Honnold, Tamara Lunger, James Pearson and Ashima Shiraishi, and through the support of non-profit organizations like USA Climbing, The Trust for Public Land, the Access Fund and the American Alpine Club, all of which focus on access, conservation and education. We are the national sponsor of Paradox Sports Adaptive Climbing Initiative, which is making the sport of climbing accessible in climbing gyms to people with physical disabilities.
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