Based in Yorkshire, but with events all over the world, Rat Race has announced the purchase of the two events from TrailPlus Events.
Both organisations are obstacle racing pioneers, and have a long and trusted reputation in the adventure sports scene.
The HellRunner events will now form part of the expanding Rat Race portfolio, and organisers expect the deal to build on an already-successful relationship.
Jim Mee, MD and founder of Rat Race, said: “HellRunner is a superb and well-established trail running series that has operated for nearly as long as we have.
“We both therefore come with serious pedigree and really ‘get’ the way one another operates – there is a real affinity there and has been for a long time.
“As those who know our portfolio will know, we are actively growing the number of events we are operating, so it seemed a good time to look at HellRunner as an acquisition within that plan.
“We have known and worked with Paul Manger and his team at TrailPlus for over 10 years and a fair few of our own staff have taken part in HellRunner events.”
HellRunner consists of two events — Hell Up North and the original Hell Down South in which 2,000 runners tackle more than 10 miles of obstacles and pyromania at Longmoor Camp in Hampshire.
Hell Up North is billed as the UK’s toughest half marathon and fills Cheshire’s Delamere Forest with runners backed by Liverpool’s largest drum ensemble Katumba.
TrailPlus boss Paul Magner will remain operationally involved with the series to keep its unique feel as they work with RatRace to maintain quality and innovation.
He said: “This is a hugely exciting development for TrailPlus, myself and, most importantly, all current and future HellRunner customers.
“Rat Race are pre-eminent in the adventure challenge sector and their professionalism and innovation make for a perfect fit for HellRunner and one made in heaven.”
“I am thrilled to have the opportunity to be working alongside Jim and the whole team at Rat Race and share their vision to take the HellRunner running experience to new heights and, perhaps where mud and water exist, new depths too.”
Jim Mee added: “Rat Race and TrailPlus have been there from the beginning – both with a long and trusted reputation within the adventure sports scene.
“We know good events and only do good events; so we know that HellRunner is definitely ‘a bit of us’.
“Where many others are contracting or withdrawing from the market, Rat Race is growing with a determination to inspire even more folk to take on adventure challenges.
“With our huge experience and precedent for running the best events out there, we are rightly being seen as the trusted go-to brand.
“We are committed to the continued expansion as market leader in the adventure challenge market and with our commitment to HellRunner for the long-term, we will be able to grow and nurture this British classic within the Rat Race stable.”
The HellRunner challenges will be available to 2019 Rat Race season ticket holders and one-off attendees.
From city to summit and everywhere in between, Rat Race offers the largest selection of adventure challenges in Britain, offering endurance and obstacle races in a range of stunning locations.
Its events are aspirational yet attainable and fun-focussed — and thousands reach the finish line every year.
The company recently announced its global expansion with its 2019 Bucket List series — a range of extraordinary once-in-a-lifetime adventures in ‘out there’ locations around the globe.
Built in the classic Rat Race style, the inaugural trilogy of events will take place in three very distinct environments: the deep freeze of the Mongolian winter, the steamy cauldron of the Panamanian jungle and the shimmering desert heat of Namibia
It is the UK’s largest and most respected adventure event operator and has catered for more than 1,000,000 customers in nearly 15 years.