Pushing the limits in watch design for outdoors enthusiasts who are #ConnectedToEternity, TAG Heuer unveiled the second generation of its connected watch, with its partners Intel and Google. Featuring an original concept which is brand new in the field of…
The world’s first-ever hiking boots to utilise graphene – the strongest material on the planet – have been unveiled by British brand inov-8. Building on the international success of their pioneering use of graphene in trail running and fitness shoes…
A world-leading suite of 20 altitude bedrooms has been created at Loughborough University by UK altitude company, Sporting Edge. The 20 rooms at Loughborough’s Elite Athlete Centre can each reach simulated altitudes imitating those of the Sierra Nevada or Kenya,…
A new colour changing water bottle called the Chameleon aims to revolutionise the way we drink our water is set to be launched by leading drinkware brand Root7. London based Root7 have distributed some of the world’s biggest brands like…
The North Face® has released “Pobeda,” the story of Italian alpinists Simone Moro and Tamara Lunger as they venture to arctic Siberia to take on a winter summit of Pik Pobeda, tackling the challenge in temperatures way below the -40°C…
Grangers, the leading aftercare brand for technical outdoor and sports clothing, has announced polar explorer and record-breaking long-distance skier, Ben Saunders, as its first brand ambassador. Ben, who has used Grangers products to help keep him warm and dry on…
Cycle fashion label Hackney GT announces the latest addition to their range with the GTX ‘MBX’ (MTB, BMX, MX) jersey. The long sleeve loose fit top takes its design origins from iconic styling from the 80’s and combines them with…
British urban cycling brand Beryl has launched a new multipurpose light for active commuters, the Pixel. The Pixel, which weighs just 18g, is a highly versatile product that can be either a red or white light. This offers complete flexibility…
Hit the slopes this year wearing socks specifically designed for snowsports from Bridgedale. Whether it’s the first time on the slopes or an experienced professional there will be a sock in the SKI range to suit. The socks are specifically…
HOKA ONE ONE®, has announced its second partnership with American- and Japanese-inspired fashion label Engineered Garments to create a unique footwear collaboration featuring the Tor Ultra Low style for this Fall 2018. The unisex style will be available on the…
Salomon Sense Ride Women’s Trail Running Shoes With the Salomon Sense Ride Women’s Trail Running Shoes, it is claimed that you can dig the distance. Salomon wants you to see the scenery change before your eyes, it’s not a run,…