Pushing the limits in watch design for outdoors enthusiasts who are #ConnectedToEternity, TAG Heuer unveiled the second generation of its connected watch, with its partners Intel and Google. Featuring an original concept which is brand new in the field of…
Smartwool is an apparel brand that makes its products primarily from treated merino wool. For over 20 years, Smartwool have been pushing the boundaries of Merino to create smarter, more capable products from head to toe. Part of the VF…
Keep hydrated and maximise your performance this summer with the new LifeSaver® Liberty™ 2in1 filter and bottle. Water isn’t just essential for survival – it is a vital supercharger to your mental and physical performance. Whether you’re pounding the streets…
Fitness enthusiasts looking for a new training companion will now be able to choose from three new colours of the Polar OH1 optical heart rate sensor. Users can now choose from new orange, turquoise and grey colourways to offer an…
Low back pain (LBP) is an increasingly widespread and expensive condition worldwide, and the World Health Organisation (WHO) has identified back pain as being the global number one reason for disability. According to the Office for National Statistics back pain…
Wave goodbye to noisy flights and take your tunes poolside with Snugs Flight and Snugs Aqua, allowing you the freedom to enjoy your music from takeoff to landing, home and abroad, beachside or even underwater. What’s so special about Snugs…
The new range of ‘TOBA’ bikes by UK firm 50cycles is due to launch in September this year. The new range of ‘TOBA’ bikes by UK firm 50cycles is due to launch in September this year. And now 50cycles founder…
Inspired by their ambassador and stand-up-paddle boarding adventurer, Dave Cornthwaite, Aquapac introduces a new way to carry your wares during SUP expeditions. Dave Cornthwaite has broken World Records – including a 2,400mile descent of the Mississippi River in 2011. His…
Since its creation in 1892, Cébé has demonstrated its know-how and passion for extreme sports. Committed to offering only the best gear that ensures optimal protection and maximum sensations, the PURE ADRENALINE brand places innovation at the core of its…
A new fitness app has launched which uses world first AI-powered motion tracking technology, without the need for additional hardware, to transform your iPhone into a virtual personal trainer who offers real-time feedback and helps you achieve the perfect squat.…
The award-winning Swiss running brand, On, introduces the Cloudace for its 2018 collection. As On’s most technical shoe to date, the Cloudace utilizes premium technology and engineering to combine a powerful push-off with next-level stability, demonstrating to the world that…