Adidas has revealed the kit that Britain’s greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games
Designed by Adidas Creative Director Stella McCartney; the Team GB and ParalympicsGB kit has been specially created to act as a unifying symbol across the two teams and multiple sports, contrasting a traditional icon with a 21st Century look.
McCartney said: “The goal for Rio 2016 was to rewrite the rules of performance and design for athletes, allowing them to look and feel like champions on and off the field. The inspiration behind the design was this idea of contrasting British tradition with a modern attitude.”
Alongside the coat of arms, the design features the red, blue and white colours of the Union Flag expressed, creating an imposing look that will stand out on the highest sporting stage.
Leading British athletes including Ennis-Hill, Trott, Daley, Gordon Reid, Max Whitlock, and Olivia Breen attended the unveiling of the Team GB and ParalympicsGB kit at the Seymour Leisure Centre in Marylebone, London on Wednesday 27th April, 2016.