Mari Thomas, a Loughborough University sports engineer graduate, has started a new women’s sports performance apparel brand, with the aim of providing high-performing products for women to exercise at their best. Her vision: to provide support for women so that they are empowered to achieve their potential.
Tired of sports bras that claimed to support her but fell short, Mari decided to create a sports bra which focused on upward motion, as well as the downward motion other manufacturers claimed to combat. Mari’s new brand, MAAREE, introduces the proprietary Overband® technology which is incorporated into their sports bras to minimise upwards motion in a way that no other bra has done before.
Mari has tested the performance of sports bras and sports products for leading brands and, until very recently, led the wearables testing department at TomTom in Central London. She was made redundant from TomTom at the end of last year when the company decided to exit the wearables market. Through her experience, you can be sure that MAAREE is passionate about releasing fully-validated, high-quality products.
MAAREE’s sports bras incorporate the Overband® technology, a curved panel that runs over the top of the breasts, to provide extra support and reduce upward motion when exercising. It is specially designed to distribute the pressure across the breasts whilst offering a pleasing silhouette. The bras are made from a soft, strong and breathable material, include a wide underband and have strategically placed elastic mesh panels to provide superior performance and fit.
Mari states: “Athleisure has brought women’s sportswear to the masses, however in doing so, creating product that is generalised and poor performing. Technical garments such as the sports bra, if designed without forethought, can be a detriment to our bodies and deter women from participating in physical activity.”
After a successful mini-launch of the sports bras on Sir Richard Branson’s Voom platform earlier in the year, collecting over 1,000 votes and raising over £5,000, MAAREE is now ready to expand on the collection through a 30-day Kickstarter campaign. We are offering customers the chance to receive the first product available to the public. The squat-proof Warrior leggings with pockets and Sisterhoodie with activity-tracker-friendly sleeve are available alongside the Empower and Solidarity sports bras now. The sizes range from XS-XL in all the garments, except for the Solidarity bra, which is offered in sizes 28C-38G. The design inspiration for the collection has come from female warriors, which you will recognise in the distinctive silhouettes and style lines. The purpose behind this inspiration is to reflect and emphasise the strength we all have as women.
MAAREE is proudly collaborating with the breast health charity CoppaFeel! and their #BraHijack campaign to help raise awareness of the early detection of breast cancer. You will find a CoppaFeel! tag in each sports bra to remind users to check their breasts on a regular basis.
MAAREE Kickstarter campaign is running from 31st May to 3rd July 2018, click here for more information.