British-born brand inov-8 have launched the ultimate shoe for running through mud. The new MUDCLAW G 260 is the first-ever shoe in this category to utilise graphene – the planet’s strongest material. 200 times stronger than steel, graphene has been infused…
In Las Vegas today, The North Face unveiled FUTURELIGHT™, a new breathable waterproof material set to revolutionize the future of technical fabrics. Developed using innovative Nanospinning technology and sustainable practices, it is the most advanced breathable-waterproof outerwear material available. “Right…
Myzone MZ-3 Heart-rate monitor £129 Myzone fitness tracker makes exercise more than just endorphins, it allows you to share your exercise sessions with other people and compete with your connections which means you will get instant gratification for your effort. Myzone creates…
The world’s first-ever hiking boots to utilise graphene – the strongest material on the planet – have been unveiled by British brand inov-8. Building on the international success of their pioneering use of graphene in trail running and fitness shoes…
A world-leading suite of 20 altitude bedrooms has been created at Loughborough University by UK altitude company, Sporting Edge. The 20 rooms at Loughborough’s Elite Athlete Centre can each reach simulated altitudes imitating those of the Sierra Nevada or Kenya,…
A new colour changing water bottle called the Chameleon aims to revolutionise the way we drink our water is set to be launched by leading drinkware brand Root7. London based Root7 have distributed some of the world’s biggest brands like…
The North Face® has released “Pobeda,” the story of Italian alpinists Simone Moro and Tamara Lunger as they venture to arctic Siberia to take on a winter summit of Pik Pobeda, tackling the challenge in temperatures way below the -40°C…
Grangers, the leading aftercare brand for technical outdoor and sports clothing, has announced polar explorer and record-breaking long-distance skier, Ben Saunders, as its first brand ambassador. Ben, who has used Grangers products to help keep him warm and dry on…
Cycle fashion label Hackney GT announces the latest addition to their range with the GTX ‘MBX’ (MTB, BMX, MX) jersey. The long sleeve loose fit top takes its design origins from iconic styling from the 80’s and combines them with…
British urban cycling brand Beryl has launched a new multipurpose light for active commuters, the Pixel. The Pixel, which weighs just 18g, is a highly versatile product that can be either a red or white light. This offers complete flexibility…