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6th June 2017
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Grangers Announces Ben Saunders As Brand Ambassador
15th November 2018
Grangers, the leading aftercare brand for technical outdoor and sports clothing, has announced polar explorer and record-breaking long-distance skier, Ben Saunders, as its first brand ambassador. Ben, who has used Grangers products to help keep him warm and dry on…
Britons Spend Just Six Hours A Week Outdoors In The Winter Months
8th November 2018
An open water swimwear brand has discovered that Britons are likely to spend less than an hour outdoors each day when it’s cold, equating to just 6 hours and 4 minutes each week. They don’t like the cold & wet…
Oboz Footwear Celebrates 2 Million Tree Plantings With Trees For The Future
6th November 2018
In 2008, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, partnered with Trees for the Future to create the One More Tree program which plants a tree for every pair of Oboz Footwear sold.…
Got To Tri Partners With Outlaw Triathlon
25th October 2018
Triathlon camp provider, Got To Tri, has established a new partnership with Outlaw Triathlon, offering bespoke training camps in Mallorca to triathletes preparing to compete in one or more of the UK’s favourite long distance triathlon series events. Now in…
Here’s A Byproduct Of Fitness Training That’s Much More Than Just Sweat
16th September 2018
Because a leading UK adventure racing firm is taking left-over equipment from one of their events and transforming it into a new playground for underprivileged children in India. The charitable gesture has been organised by Rat Race Adventure Sports, headquartered…
Tough Mudder Announces Public Search For Chief Obstacle Tester (COT)
12th September 2018
Famous for the company’s epic Obstacle Innovation Lab, Tough Mudder Inc., the leading sports, active lifestyle and media brand, has today announced that applications are open for the most euphoric job in the world, Tough Mudder’s Chief Obstacle Tester. Having previously had all of its…
PhD Nutrition Announces Nationwide Partnership With David Lloyd Leisure
13th August 2018
PhD Nutrition has been selected to become the official sports nutrition partner of the iconic David Lloyd Leisure, supplying its premium range of performance and active nutrition to all 99 UK locations. Market leading brand PhD will provide club members…
Bluewater Signs A Unique Partnership With World-Leading Yachtswoman Dee Caffari
3rd August 2018
Bluewater, world leader in innovative drinking water technologies and solutions, today announced a partnership with universally admired record-breaking yachtswoman Dee Caffari, as the company’s Global Brand Ambassador. The collaboration means that Dee Caffari will work closely with Bluewater to further raise awareness around the…
Millennials Spend More Preparing For A Holiday Than The Actual Holiday
2nd August 2018
The research unveiled that most 18-30 year olds will start prepping for their holiday 4 months in advance, spending mostly across the health, fitness, diet and clothing categories. Stats also found that the main incentive of a social-media savvy generation, which is…
Enrolment For 2018 Zwift Academy Now Open
2nd July 2018
Zwift, the global online training platform for cyclists, today launches year three of Zwift Academy, its groundbreaking mass participation training and talent ID program. Again for 2018, two professional contracts are up for grabs with Women’s World Tour team, CANYON//SRAM…