MARU Swimwear, a British performance swimwear brand, have announced their partnership with the SEA LIFE Trust, a global charity dedicated to protecting the world’s oceans and the marine life that lives within them.
Plastic pollution is a global issue. Every piece of plastic that has ever been made still exists in some form, with 8 million tonnes of plastic ending up in the ocean every year. If that wasn’t enough, much of the ocean plastic that breaks down into smaller, microplastics, ends up in our food chain.
The partnership will see MARU donate 100% of profits from the sales of their new eco swimwear range, Black Pack, to the SEA LIFE Trust to help fund the many projects and campaigns they run globally to reduce ocean plastic.
The Black Pack range will be a taste of what’s to come from MARU moving forward, with each swimsuit being manufactured out of ECONYL®, a fibre made of 100% regenerated nylon fibre from pre and post-consumer waste, including ghost fishing nets, nylon scraps and carpet fluff found in our oceans.
David Allen, CEO of MARU commented: “We are all aware of the immense amount of work needed to protect our oceans from the intense pollution caused by plastic waste. I am delighted that MARU, alongside its partnership with SEA LIFE Trust, will join this battle on two fronts.
“Firstly, by manufacturing our Black Pack range from ECONYL®, which ensures we adopt a closed loop approach by recovering waste plastic and regenerating into something new.
“Secondly, by donating 100% of the profits from the sales of the Black Pack to the SEA LIFE Trust, to allow them to fund projects right across the globe. This is only the start of MARU’s commitment to using Ecotech fabric right across our entire range, with the goal to have all our swimsuits made from regenerated products by 2020.”
Andy Bool, Head of SEA LIFE Trust commented: “We’re delighted that MARU Swimwear are so generously supporting the SEA LIFE Trust and our work to reduce plastic in our oceans through the launch of their new Black Pack collection.
“It’s great to see practical solutions like this that are helping to protect marine wildlife from the threat of marine litter and we applaud MARU’s commitment to making a positive difference.”
Black Pack will launch on Monday 3rd December 2018 and will be available for consumers to purchase from the MARU website https://www.maruswim.com