An open water swimwear brand has discovered that Britons are likely to spend less than an hour outdoors each day when it’s cold, equating to just 6 hours and 4 minutes each week. They don’t like the cold & wet…
In 2008, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, partnered with Trees for the Future to create the One More Tree program which plants a tree for every pair of Oboz Footwear sold.…
Triathlon camp provider, Got To Tri, has established a new partnership with Outlaw Triathlon, offering bespoke training camps in Mallorca to triathletes preparing to compete in one or more of the UK’s favourite long distance triathlon series events. Now in…
Because a leading UK adventure racing firm is taking left-over equipment from one of their events and transforming it into a new playground for underprivileged children in India. The charitable gesture has been organised by Rat Race Adventure Sports, headquartered…
Famous for the company’s epic Obstacle Innovation Lab, Tough Mudder Inc., the leading sports, active lifestyle and media brand, has today announced that applications are open for the most euphoric job in the world, Tough Mudder’s Chief Obstacle Tester. Having previously had all of its…
PhD Nutrition has been selected to become the official sports nutrition partner of the iconic David Lloyd Leisure, supplying its premium range of performance and active nutrition to all 99 UK locations. Market leading brand PhD will provide club members…
Bluewater, world leader in innovative drinking water technologies and solutions, today announced a partnership with universally admired record-breaking yachtswoman Dee Caffari, as the company’s Global Brand Ambassador. The collaboration means that Dee Caffari will work closely with Bluewater to further raise awareness around the…
The research unveiled that most 18-30 year olds will start prepping for their holiday 4 months in advance, spending mostly across the health, fitness, diet and clothing categories. Stats also found that the main incentive of a social-media savvy generation, which is…
Zwift, the global online training platform for cyclists, today launches year three of Zwift Academy, its groundbreaking mass participation training and talent ID program. Again for 2018, two professional contracts are up for grabs with Women’s World Tour team, CANYON//SRAM…
Quiksilver’s recycling program — in collaboration with REPREVE® —hits the 100 million-bottle mark. Since its start in 2012, about 3500 tons of plastic has been repurposed into boardshorts, jackets and other garments. Recycled polyester both gives a second life to…