What is PRIME Bar?

Prime is a savoury protein snack bar with grass fed British beef mixed with dried fruit, herbs and spices.

Why does PRIME exist?

Fred and Luke are keen ultra-marathon runners and need protein to aid recovery so they can recover faster to train harder. They found that most protein bars available on the high street were full of artificial ingredients and were often very high in sugar which would actually compromise their performance and long term health rather than improve it. What’s more they often tasted disgusting and were seriously hard to chew through. They wanted a functional product they could actually look forward to made with real, natural ingredients. PRIME is their answer to this problem!

PRIME Bar is…

  • Savoury & Delicious – High in protein –  Made with only natural ingredients – No added sugar, artificial colours, flavours or preservatives – Gluten free and dairy free
  • Made with 100% British bred and grass fed beef – From traditional farms that we know and trust

When to eat?

  • Post workout recovery – On an adventure – On-the-go snack – Afternoon pick-me up


  • Two flavours: Chilli & Red Pepper and Apricot & Carrot
  • Sample box of the two flavours( 6 x 50g bars) for £18, 12 pack single flavour for £24.99
  • Social: Instagram and Facebook – @primesnacks
  • Website: primebar.co.uk