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New training app launched to help runners of all abilities achieve their personal goal

According to industry figures, 1 in 5 entrants fail to make it to the start line of mass participation running events. Mbition aims to reduce this failure rate by providing a supportive service which is close to having a personal run coach. Their app is designed to help runners overcome the many barriers that stand in the way of consistent training such as busy schedules, injuries, illness, holidays, work, kids and the weather.

So how does it work?

Mbition creates a training plan built around runner’s exercise history, current fitness, training availability and their event goal. This is adapted to each user’s progress and reacts to changes in pacing, sessions completed, training volume and training load. Behind the scenes there are 3,500 sessions, 200 datasets and over 100 algorithms that enable the web app to adapt to most possible eventualities that the runner might experience.

Since inception, Mbition has been developed and launched with the support of Jenson Solution Group, the London-based Venture Capital investment company, well known for their investments in technology sectors.

Shaun Lancaster, founder of Mbition, said: “We’re seeing a massive increase in runners from all walks of life entering mass participation events in order to get fit, to raise charity funds or for a real sense of achievement.”

Also included in the web app are details of over 20,000 worldwide events, so finding race goals across 5k, 10k, half marathon and marathon distances is simple.

The web app can be found at www.mbition.coach is accessible on mobile or desktop browsers. It’s a subscription service with a 30-day free trial, then costing £3/$4.50/€4 per month or £25/$36/€30 a year.